Visual Identity = a history lesson

“You can’t buy a legacy of this sort. You have to live it.”
William & Mary President Taylor Reveley

William & Mary celebrated its 318th birthday last month. The second-oldest college in the U.S. is the only American college or university granted a coat of arms by the College of Arms in London. The work of the visual identity committee is characterized by our respect for William & Mary’s most historic marks.

We are especially grateful to the Special Collections Research Center at Swem Library. University Archivist Amy Schindler is a tremendous resource to us. The history of W&M seals and logos is fascinating and I think we all feel grateful that the university is represented by marks of such historical significance.

This 1976 study of the coat of arms (PDF) is great reading for the history-inclined among you.

- Susan T. Evans