There has been a lot of behind-the-scenes activity since the last update. Last fall, a task force was formed to review brand platforms for William & Mary. The goal was to understand how our community and others perceive the university. Two key tools were planned for this review – focus groups and a broad survey to all of William & Mary’s constituents.
And, although the visual identity project has been underway for some time, it was important to take advantage of the opportunity to test the seal and cypher along with the message platforms to gain quantitative data to support the ultimate selection of a logo.
The broad survey results are undergoing data analysis and we should be planning a logo roll out before too long.