After reviewing the results of the brand and logo surveys, there was one clear “winner” for a university logo design. Justin Schoonmaker, chair of the subcommittee for design, took that and began running with the creation of a visual identity style guide. The final draft is complete and is being presented and reviewed by university administration and communication groups.
The new university logo will not feel unfamiliar. We are a school steep in tradition so introducing entirely new imagery was never a consideration. Instead, you will see a clean, polished mark worthy of William & Mary.
The style guide includes details about the university logo and colors, additional branding marks and decorative graphics, sub-brands and guidelines for their use. It also includes university templates for business cards, letterhead and presentation materials.
This project has been quite a marathon but we are finally on the last lap.