Yesterday, we called the visual identity project complete. But, what does that really mean? It means we revealed a new university logo and style guide. It doesn’t mean our work is done.
The university style guide includes direction for use of the university’s logo, colors, and branding and decorative marks. It also includes the new logos for Arts & Sciences, Graduate Arts & Sciences, the Law School, the School of Education and the Raymond A. Mason School of Business. The W&M community will be able to download images as well as templates for letterhead, business cards and presentations.
The guidelines are in place – great! But, we know it will take some time for the campus to adopt them. There is not an expectation that products and print collateral be replaced immediately. Our recommendation is replace as needed when budgets allow.
We’ll be monitoring how the guidelines succeed and how they pose challenges for the university. For now, let’s call this version 1.0 and celebrate!