We’re back!

The Visual Identity Committee took time during the fall semester to regroup after the departure of Susan Evans and focus on regaining the momentum achieved by the Committee last year. Cindy Baker, Associate Director of Creative Services and Carolyn K. Davis, Director of Auxiliary Services, were appointed co-chairs of the Committee. We held our first …

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Audiences tested.

Visual identity work is moving along. We are fortunate to have many within the William &  Mary community who are interested in our work. We have officially completed our current round of focus group testing. Although, I expect we are not done done. Future decisions and recommendations will need an audience testing phase and we’re …

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We held our first focus group.

Last Friday, the visual identity committee held a focus group session at the Law School. Thanks to Jaime Welch-Donahue and Sally Kellam for allocating a bit of time on the busy agenda of the Law School Association board meeting. The visual identity committee has talked a lot about getting feedback from a broad range of …

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Visual Identity = a history lesson

“You can’t buy a legacy of this sort. You have to live it.” William & Mary President Taylor Reveley William & Mary celebrated its 318th birthday last month. The second-oldest college in the U.S. is the only American college or university granted a coat of arms by the College of Arms in London. The work …

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