We’re back!

The Visual Identity Committee took time during the fall semester to regroup after the departure of Susan Evans and focus on regaining the momentum achieved by the Committee last year. Cindy Baker, Associate Director of Creative Services and Carolyn K. Davis, Director of Auxiliary Services, were appointed co-chairs of the Committee. We held our first …

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Audiences tested.

Visual identity work is moving along. We are fortunate to have many within the William &  Mary community who are interested in our work. We have officially completed our current round of focus group testing. Although, I expect we are not done done. Future decisions and recommendations will need an audience testing phase and we’re …

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Visual Identity = a history lesson

“You can’t buy a legacy of this sort. You have to live it.” William & Mary President Taylor Reveley William & Mary celebrated its 318th birthday last month. The second-oldest college in the U.S. is the only American college or university granted a coat of arms by the College of Arms in London. The work …

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Let me hear you say, “Wow.”

Several of you have forwarded this link about the University of Colorado’s branding project. The total cost for the CU rebranding effort that included some visual identity work was $780,000 (gulp). I’m with CU on their commitment to sending a consistent and unified message. I know that logos are serious business and that there is …

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Three lessons from corporate America

A few prominent companies updated their logos in the last few months with mixed results. Google updated their logo in May 2010, Gap made a disastrous change in October 2010 and Starbucks announced a new look just last week. What lessons can W&M learn from these corporate visual identity projects? My thoughts: 1: Evolutionary change …

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It’s about more than logos.

We’ve been doing a lot of reading about visual identity and I took a look at what CASE has to say on the topic. (CASE is the Council for Advancement and Support of Education – a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, …

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More thoughts on visual identity.

In our first blog post we explained that visual identity is the visible elements of brand (colors, shapes, fonts, logos and so forth) that convey symbolic meanings that cannot be imparted through words alone. Right now, William & Mary assumes many different visual identities (similar to an undercover agent assuming different identities for disguise). The …

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Show and tell from the 2007 Logo Committee

W&M Athletic Director Terry Driscoll was a guest at the visual identity committee meeting today. Terry was a member of the 2007 Logo Committee and he agreed to share insight on that committee’s work. Terry offered a wealth of information about Logo Committee’s scope, process, and decision making. Some highlights from our Q&A with him …

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